Hi there!

I'm Yui Matsuoka

Product designer based in Brisbane, Australia.
With experience in early-stage startups, I create human-centred experiences that make a positive impact on businesses. I love what I do - on Sundays I'm excited to see what the next week holds for me.

My Background

As someone who was always interested in understanding people, I studied marketing at university. This is when I first learned researching and applying psychology plays an important role.

I have worked in different industries in my career, such as legal administration and retail, to find ways to create delightful experiences for users and customers. It took a few career changes for me to realise that while helping colleagues or customers is rewarding, what I was looking for was to gain a true understanding of users and actually solve problems for them at a deeper level. Product design gives me the opportunity to keep pursuing my passion.

In my latest role at Aginic Ventures, I worked on multiple portfolio products where I learned a lot about early stage startups and products. I was lucky enough to work closely with the amazing team of developers, product leads and designers and developed my skills in various areas of design - user research, visual design, web design, branding, interaction design, to name a few. I'm now on a new journey looking for my next exciting opportunity.

When I’m not designing, you'll find me cosying up, embracing the warmth of one of my many teas, to a chilled ambient R&B beat or digging into a sci-fi novel.